TikTok Travel Report 2021
Since launching in 2016, TikTok has been one of the fastest growing social media platforms in the world. In 2018, it had 680 million active users, it now has over 1.1 billion*, and a lot of these people are using the platform to inspire their travels and adventures.
Hashtags such as #staycation and #travel have received billions of views on the platform, with holiday makers sharing videos of their trips from all around the world. We looked into the most viewed hashtags for locations, landmarks, activities and types of holiday to find the hottest travel trends on TikTok right now.
The most TikTok’d landmarks in the UK
#durdledoor, the most TikTok'd landmark in the UK
1. #DurdleDoor
31m views
2. #StoneHenge
27m views
3. #NewForest
8.1m views
4. #Snowdon
6.6m views
5. #StMichaelsMount
3m views
The most TikTok’d city attractions in the UK
#buckinghampalace, the most TikTok’d city attraction in the UK
1. #BuckinghamPalace
109.2m views
2. #TowerBridge
89.7m views
3. #LondonEye
58.7m views
4. #WindsorCastle
25.3m views
5. #NottingHill
22.2m views
The most TikTok’d types of holiday
#vanlife, the most TikTok’d type of holiday in the UK
1. #VanLife
4.4B views
2. #Hotel
3.9B views
3. #Camping
2.9B views
4. #Glamping
315m views
5. #HostelLife
256m views
The most TikTok’d holiday activities
#surfing, the most TikTok’d holiday activity in the UK
1. #Surfing
2.6B views
2. #HikingAdventures
2.1B views
3. #Cycling
2.1B views
4. #Waterpark
1.1B views
5. #Themepark
1.1B views
The most TikTok’d holiday destinations in the UK
#cornwall, the most TikTok’d holiday destination in the UK
1. #Cornwall
240m views
2. #Kent
174m views
3. #Devon
160m views
4. #LakeDistrict
57m views
5. #Highlands
54m views
Top TikTok Inspired Day Trips
1. One of the UK’s Largest B&M stores in Bournemouth
2.5m views
272k likes
2. A BP garage in Sheffield with its own American candy store
550k views
25.4k likes
3. UK’s longest toboggan run in Kent
539k views
78.9k likes
Matthew Fox, CEO and co-founder of Last Minute Cottages, said,
“With more than a billion active users, TikTok is the fastest growing social media platform in the world right now. It made complete sense for us to analyse the platform and find out what the hottest travel trends are this year.
“As we have seen reflected in our bookings, Cornwall and Devon have been the most viewed UK destination hashtags. While the hashtag for van life received over a billion more views than the hashtag for hotel, and activities such as surfing and hiking were among the most viewed, indicating that people are more inspired than ever to spend time exploring the outdoors.”
**https://wallaroomedia.com/blog/social-media/tiktok-statistics/
